Just a matter of time…

I’ve posted before on the idea of including clients in the innovation loop in your business (here, here, here and here.)  This article on Fast Company reinforces this…

"…According to Tim O’Reilly, founder and CEO of O’Reilly Media, the computer-book publisher, and an evangelist for open-source innovation, creativity is no longer about which companies have the most visionary executives, but who has the most compelling "architecture of participation." That is, which companies make it easy, interesting and rewarding for a wide range of contributors to offer ideas, solve problems and improve products? Ultimately, he argues, the companies that are most likely to dominate their business are the ones most adept at harnessing the collective intelligence of everyone with whom they do business."

Now all we need are true case histories where this idea has shown an impact.