Just finished "Made to Stick… Why Some Ideas Survive and Others Die."  A great way to get a good taste of what is in the book can be found here on John Moore’s blog "Brand Autopsy."

I read a lot of books and typically I find three to five things that I can take and apply in my day-to-day working world.  For each of those ideas I put little sticky notes on the pages (no pun) to make it easy to revisit the concepts. 

Made to Stick was different…

Stickbook_black

Will this image stick with you?  Get the book.

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