Employee Reports – Five Stars?

I am in the nexus of a business hurricane!  Good stuff!  I am never one to complain about helping clients and we are getting requests left and right.  Nothing makes you appreciate success like success.

However, this has caused me to curtail some of my normal blogging activity.   So I’m being lazy today – just a note and a link to an interesting blog post.

Alexander Kjerulf publishes the blog "Chief Happiness Officer" and he has a post on a new service/company called Revyr which is, in a nutshell, a site where employees can go to rate their workplaces.  Potential employees can then see what a company is like before submitting a resume.

I predicted this (shameless I know) about two years ago.  When customers start rating products it was just a matter of time before employees started rating companies.  Is this the start of a "consumer reports" for companies?  Will your company get a five star rating?

All you HR folks out there now have to worry about your "product" (read company) just like all those marketing and product development folks do when they launch a new product/service.  Marketing is now an HR function (or has been but not to the degree it will become.)

I haven’t really researched their rating strategy or criteria but suffice it to say – it will impact your ability to hire in the future. 

Question – do you HR folks think this is important?  Do you think it will change your jobs at all?