Many times programs to influence behavior are planned on the back of a napkin over cocktails (or is that a 1980's thing?) with little regard to how that one program affects other initiatives already in place within an organization or marketing plan.
To really take advantage of the power of incentives and recognition it is important to look at the big picture and work your way down - versus starting with a "program" and hoping that it works its way back up. One of the ways to think about your performance planning is to think about dominoes.
Yep... I said dominoes.
Take a look a this video of millions of dominoes.
Think about this for a second. It all started with one domino. Imagine that first domino is your company's value statement, purpose, mission - whatever the appropriate word is - and each domino after that first one is some action or initiative in your reward/recognition/retention strategy - or your marketing and promotion plan.
If one domino is out of place the rest of the dominoes in that string cannot fall.
If you have one program that splits off and reinforces a divergent objective it won't connect to the larger picture - creating a space - or an inefficiency in your strategy.
Now imagine if the disconnect occurs very close to the beginning of the run of dominoes - a huge portion of your strategy could go unrealized.
It is critical each time you put in place a new promotion, program or plan that you keep in mind the big picture. You wouldn't create a huge domino string (like in the video) and then just "drop" in a domino from 5 feet? If you did it would cause quite a disruption in the overall plan.
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Marketing and Incentive Design Consultancy