Marketing Where You Find It…The Java Jitter

Incentives and promotions are marketing efforts.  Whether for consumers or channel partners – or employees – programs to influence behavior are marketing programs.

And marketing is changing.  It is more consumer driven, consumer developed, consumer influenced, etc.  I use the word consumer as a generic term meaning whomever the program/initiative is directed at – employee, distributor, dealer, etc.  The consumer is the focus – not the company.

Davido is a singer who took his gig on the road at Starbucks.  Starbucks wasn’t happy. 

Take a look at the video. 

Here’s a guy who could not only enhance the experience of a Starbucks customer but enhance the employee experience as well (notice the employee’s faces – not the ones ordering him out of the store.) 

I’d hire him to do drop-ins at various Starbucks – do a consumer contest for Karaoke – create a special drink named after him.  Let the consumer do some marketing.  Remember, engaging customers and employees should have an element of fun.