Thought I'd let you in on a little secret... I've got a side gig. I am authoring a monthly column on the Incentive Magazine website. I think they will be spinning off the Incentive section of Manage Smarter as a separate online entity in April and your's truly is going to be authoring a monthly column.
Hopefully, it will be beneficial (or at least comment-worthy) to the incentive world.
A preview column is up now on the the Manage Smarter website entitled "Incentive ROI and The Myth of Fingerprints." I'm ready for your slings and arrows!
Go ahead - check it out. You know you want to.
A
Marketing and Incentive Design Consultancy