Business is about people - people doing jobs, people buying products, people talking to people. And anywhere you have people you have a need to influence behavior.
I started by career in the incentive business a while back - and at that time incentives were focused almost exclusively on sales people. My has the world changed. Employee programs are all the rage - from wellness to referral. There are as many different applications for incentives as there are people. But sometimes we need a little help to find the places where rewards, recognition and influence can have a big affect on your business.
Jump over to the Fistful of Talent blog and catch my latest post on where rewards and recognition can impact your business. To tease you here's an excerpt...
Expand your mind. Incentives (and by extension - rewards and recognition) belong anywhere you have people. Incentives aren't goal specific - they are people and behavior specific. Incentives can and should be applied anytime you have a goal that isn't being attained, and people and their associated behavior are some of the reasons the goal is being missed.
I have presented the chart below many, many times and each and every time the response is..."gee... I never thought about it that way before. You're right - I can use incentives and rewards in a variety of ways."
I now share my secret weapon with you. Here's the chart....
Gonna have to link to it... Let me know in the comments if you agree, disagree or simply want to expand on the thought.
A
Marketing and Incentive Design Consultancy