August – On The Edge

It’s the beginning of August and my monthly article for Incentive Magazine is up on their site.

Called "The Disabling Power of Consensus"  – I take a stab at some of the things the incentive industry holds most dear. 

A taste of my rant…

"The concept of consensus is that in the absence of other information, we follow
the lead of what a group thinks. And, when that group is similar to us,
consensus has even more power. One of my favorite quotes from him is that "95%
of the world looks to the other 5% to see what they should do."

Unfortunately, I think the incentive industry is
trapped an infinite consensus feedback loop.

What
are the biggest "consensus" blunders of our time? I thought you’d never ask."

Click through and see what I think are some of our industry’s most cherished consensus errors.

4 out of 5 Dentists agree with me so it must be true.