It's the beginning of August and my monthly article for Incentive Magazine is up on their site.
Called "The Disabling Power of Consensus" - I take a stab at some of the things the incentive industry holds most dear.
A taste of my rant...
"The concept of consensus is that in the absence of other information, we follow the lead of what a group thinks. And, when that group is similar to us, consensus has even more power. One of my favorite quotes from him is that "95% of the world looks to the other 5% to see what they should do."
Unfortunately, I think the incentive industry is trapped an infinite consensus feedback loop.
What are the biggest "consensus" blunders of our time? I thought you'd never ask."
Click through and see what I think are some of our industry's most cherished consensus errors.
4 out of 5 Dentists agree with me so it must be true.
A
Marketing and Incentive Design Consultancy