Blast from the Past – Bin Laden and Incentive Programs
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Email: connect@i2i-align.com
In The Physical World
2100 Woodruff Rd.
Suite 2100 #141
Greenville, SC 29607
Ran across this article on the incentive program the government runs to help capture Bin Laden. It brings up a lot of good points concerning the culture of the area and how that impacts the offer and the structure of the program.
An excerpt:
"Meanwhile,
U.S. troops have learned to forget about the big payoffs, and concentrate on
the small ones. As U.S. Army Special Forces operators have long known (and
constantly teach the regular army troops they work with), little favors (that
won't be noticed by the Taliban enforcers) get you little bits of information.
These bits add up, and some have led to nailing whales (guys with big prices on
their heads). One of the more popular favors in the backcountry is medical
care."
U.S. troops have learned to forget about the big payoffs, and concentrate on
the small ones. As U.S. Army Special Forces operators have long known (and
constantly teach the regular army troops they work with), little favors (that
won't be noticed by the Taliban enforcers) get you little bits of information.
These bits add up, and some have led to nailing whales (guys with big prices on
their heads). One of the more popular favors in the backcountry is medical
care."
This reminded me of a post I did about a year ago – and one of my points was to use smaller awards that lead to bigger awards. I also suggested that the program begin establishing new social norms surrounding ratting out Taliban personnel. But based on this article I may have underestimated the strength of the existing culture.
That's a good piece of advice for any company installing an incentive strategy.