A couple of weeks ago I directed you to a post on Incentive Magazine that I did on how to survive in this economic downturn. Now, as I oft do, I take the opposite point of view and provide information on why this downturn may be just what the incentive industry needs to spur on innovation.
My post today on Incentive Magazine is about thriving and growing your business. I know I'm doing the things I've listed in my article - but the better question is - Are you?
An excerpt:
"It really isn't a difficult leap to think that during economic
downturns innovative ideas and businesses are born. Recessions do one
thing that is important to drive innovation—they create constraints.
They change the development landscape. They inject something into the
decision matrix that wasn’t there before and force companies to address
that constraint. When things are hunky-dory there is no reason to
change, no need to update and innovate.
This is the basis for evolution: a change in the environment causes a change in the life that lives in that environment. Too often we misquote Charles Darwin and say that it is the fittest who survive when in fact, Darwin wrote that it is those that can best adapt to change who survive. In one environment, one species may dominate and be "the fittest." But when the environment changes that species may quickly lose its dominance, and if it can't adapt it dies."
This is the basis for evolution: a change in the environment causes a change in the life that lives in that environment. Too often we misquote Charles Darwin and say that it is the fittest who survive when in fact, Darwin wrote that it is those that can best adapt to change who survive. In one environment, one species may dominate and be "the fittest." But when the environment changes that species may quickly lose its dominance, and if it can't adapt it dies."
Click over and read the rest...
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Marketing and Incentive Design Consultancy