Friday USA TODAY – Now it’s Incentive Magazine
For those who don’t like change…
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Suite 2100 #141
Greenville, SC 29607
Email: connect@i2i-align.com
In The Physical World
2100 Woodruff Rd.
Suite 2100 #141
Greenville, SC 29607
Last week our company appeared in USA TODAY.
Today our monthly article for Incentive Magazine is up on the website – "Don't Define Yourself by What's on Your Award Invoice"
There is something to be said for "you are what you bill" and that is no more true than in the incentive industry. Like it or not – clients can quickly figure out what you're really selling just by looking at your invoice.
To quote the article:
"In other words, if you define your business as a deliverable—travel,
merchandise, debit cards, certificates—you look for those words in your
client conversations. You listen for, "We need an award," or "I need to
recognize" or "How do I motivate?" But by defining your business as a
company that helps companies direct behavior through incentives, you
hear different things. Now you listen for words like "change,"
"different process," "new products," "different channels," "different
tools." These words give you the ability to walk through the Five
Questions to get your client to the point where they realize they
cannot do something different through sheer force of will. They need to
influence the behavior of those participating in the change in order
for it to be more successful."
merchandise, debit cards, certificates—you look for those words in your
client conversations. You listen for, "We need an award," or "I need to
recognize" or "How do I motivate?" But by defining your business as a
company that helps companies direct behavior through incentives, you
hear different things. Now you listen for words like "change,"
"different process," "new products," "different channels," "different
tools." These words give you the ability to walk through the Five
Questions to get your client to the point where they realize they
cannot do something different through sheer force of will. They need to
influence the behavior of those participating in the change in order
for it to be more successful."
I invite you to read the entire article.
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