Do We Really Hate Change?

In most of our engagements we focus on developing a strategy that will affect behavior - either to get an audience to do something more often, do something new or stop doing something altogether.  In each of those situations we are focusing on "change."  Change is an interesting state.  It's not what was - and it's not what will be - it's the in between time.  And that makes it weird.  Weird for the company and weird for the audience.  Most companies make the mistake of forcing change on their audience - and I use the word "force" liberally since in most cases the company offers some incentive or inducement to make the change.  And people hate to have change forced upon them.

On Fistful of Talent today I have a short post on change and how to better accomplish it.  Take a quick detour over and read about the difference between change and being forced to change.  It just might be the one piece of advice you need this year to help change your business outcome for 2009!