The Newest Employee Engagement Score

Do you have a company logo-identified catalog featuring shirts, hats, key-chains and coffee mugs?

Do you want to know if your employees are engaged with your organization?

I have the definitive measure of employee engagement…

That's right.  To find out if your employer brand is something to brag about and if your employees are happy and proud to work at your company simply track purchases of your logo-identified merchandise.

If you have a great employer brand – folks should want to wear the company colors.  I'm guessing Apple and Zappos does big business in their employee logo store.  AIG – not so much.

If your sales chart looks like this – good for you.

If it looks like this … ya might want to check and see what's going on.

You could also check your purchases by employee tenure – if the newbies are buying the shirts and jackets but the 5-year folks are shunning the store you've got a problem.  If sales go up as tenure goes up that might indicate you're doing a good job.