Rewards and Incentives Are GOOD for Business!

Like Gremlins under Niagara Falls, articles posts and commentary deriding the use of rewards and incentives are popping up everywhere on the internet.  While innocent at first, not unlike the cute and cuddly Gizmo from the movie, they too have morphed into ferocious monsters, fed, not based on time, but by the speed of social media and lack of due diligence.  

So here I am, again, forced by "internal motivation" to take time to provide a counterpoint to the growth of misinformation and the cult of personality surrounding the "age of non-incentives."  In the movie, Gremlins were fearful of light and could be destroyed by it – I am hopeful by continually shedding light on the issue I can do the same.

I don't think this will be the last time I confront this issue.  The web has a way of holding this type of information in abeyance, waiting, lurking.  I'm sure in the near future someone will find a dusty tomb or link somewhere that says incentives cause baldness and I'll be back at the keyboard (hmmmm…. maybe after being in the biz for 25 years that's the reason?)

But – spurred on by support in the comments to my post last week and emails – I push the rock once again.  

Below is another presentation (quickly assembled) on how to look at incentive reward strategies within the context of how business operates.  Comments welcome as always.

(email subscribers will probably need to click through to the post to see video)