Like the now infamous Saturday Night Live Skit - Need More Cowbell, incentive programs need more network. Yesterday an article of ours went up on Incentive Magazine focused on the need to look at the networks your target audience participates in - and focus your communications on those networks in addition to targeted direct communications.
The content of the article was driven by two recent events.
Twitter Lists
Twitter now allows users to create lists of the people they follow for other users to follow. What it means is that now the user has to consciously decide upon a list topic and then move people into those lists. It's an active process so you know if you're on a list someone had to take the time to evaluate who you are and what value you bring. The list is now the currency of twitter. Followers don't really matter - what really matters is how many people think you're interesting enough to take the time to put you on a list.
The first Influence Insider blogtalkradio show.
Last week on Wednesday, November 4th we had the first internet radio show called Influence Insiders. A panel discussion in which callers can participate focused on the way in which we influence our audience. The topic for our first show was "getting their attention." And where I netted out after the conversation was that most people pay more attention to their network than any one individual person. This is a critical communication issue for those with independent distribution networks. Your program will get more traction if your target hears positive buzz about it through their network than if you sent them an announcement directly (IMHO.) You can listen to the show archive in the player at right.
Those to ideas came together in the article on the Incentive Magazine site - pop over, take a look and come back if you want to comment. Love to hear your thoughts on the issue.
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Marketing and Incentive Design Consultancy