We wrapped the January edition of Influence Insiders this week.  Lance Haun, Ann Bares, Heather Margolis, Todd Hanson and myself took some time to reminisce about 2010.  While many bloggers and experts give you their "predictions" for the new year we know that predictions usually are wrong so we decided to tell you what really happened.  

The Lance
Thelance

Ann Bares
Annbares

Heather Margolis
Heathermargolis

Todd Hanson

Toddhanson   

So the group got together and stepped into the way-back machine and went to the end of 2010 and talked about what we saw and did.  

While it really was about the future – it was more fun to pretend it was the past.  I won't say it wasn't difficult at times to keep ourselves in the moment (the future.)

Take minute (or 60) and listen to the conversation in the player at the right. All episodes are listed – the top one is the most recent.

We appreciate the callers and those that listened online.  We hope you enjoyed listening as much as we did hosting it.

Special props to @thelance for taking the time to do his "top 6" things for 2010.  It kept us moving and on track.

To recap some of the highlights…

  • 2010 was year companies took time to breath – to step back and take stock of their strategic direction.
     
  • Organizations took the concept of autonomy, mastery and purpose a little too seriously and companies needed to see how they motivate people within a more strategic framework.  While a more enlightened approach may make sense it is difficult to change an entire organization.
     
  • Companies that sell through channels saw their distribution partners start to take advantage of new technologies and services that help bolster their relationships.
     
  • The "cloud" changed the way technology providers sell products/services.
     
  • Bonuses in 2010 focused more on bottom line performance – no "discretionary" bonuses in 2010.
     
  • Those that changed jobs in 2010 found that the grass isn't always greener
     
  • Good companies maintained a focus on recruiting.
     
  • Great companies maintain open and transparent communications.
     
  • Social media was important and some companies needed to change to take advantage of the tools – but it's not for everyone.
     
  • Aggregation and segmentation of audiences is critical in apply new tools and marketing approaches.
     
  • Time is real concern – is faster better?

I hope you enjoyed the conversation!

Next Month – A Guest!

Masteringcomms  February we will have a guest on the show – author Jon Wortmann.  Heather has lined up Jon to participate in the call next month.  He wrote Mastering Communication At Work.

I'll have more info on this as we approach our next show.  Again, thanks for your time and attention.  

Until next month – stay influential my friends!

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