Undercoverbosses From the headline you might think that I don't like Undercover Boss.  You'd be wrong.

I despise it.  

I waited until I had a couple of shows under my belt before weighing in.  I also wanted to see how folks in HR took it. I've seen a few posts on it (here, here, here) but I'll be honest – I've been a bit surprised at the LACK of reaction from my HR social network.  I can only assume that is hasn't really had that big an impression on them – or it is just too bland a concept to generate either positive or negative reaction.

Normally I stay focused on my little niche of influence and incentives but I'm going to step outside that and post here since @jessica_lee has placed a moratorium on posting about Undercover Boss on the Fistful of Talent blog where I'd normally take this discussion.

So, why do I dislike this show so much…

It Ain't Random – It's Scripted and Manipulative

I can't prove it but the circumstantial evidence has my BS meter pinging like a pachinko parlor.

  • Episode One – COO has a differently-abled daughter and happens to run into a customer on the route that is differently-abled AND she has a poem ready to read about the route driver?  
     
    Homework Assignment:  Someone with a more advanced degree in statistics than me – what are the odds?
     
  • Episode Two - CEO finds out that the Hooters outfits (ney the whole concept of Hooters) is demeaning to women.  Really?  No, really?  What did he think Hooters was about – chicken wings?
      
  • Episode Three - CEO – who is a West Point Grad, hooks up on the donut line with an Army Sergeant. This one just might be possible if the company has a policy that moves ex-military to the front of the hiring line.  But in a company with 200,000 employees it would have to be very rigorously enforced policy.
     
  • Each episode shows the CXO failing at the day-to-day tasks to highlight how difficult the jobs are.  C'mon – any task is difficult the first time out of the box.  I'd like to see how they did after a week or so of doing it.  I'm guessing they figure it out and do pretty well after a bit of learning curve.  That's just manufactured sympathy for entry level positions.  Don't get me wrong – I waited tables, moved furniture and did a lot of entry level jobs – I know they are tough – but I don't buy the "CXO can't do my job" message the show is sending.
     
  • Not to mention – 2 out 3 of the companies hooked their top brass up with someone with a very serious health issue – kidney failure.  Not sure if being on the show causes kidney failure but 66% sounds a bit more than just random sampling.
     

The Magic Wand Finale

Here's where it gets really good – or bad.  At the finale of the show they bring in the folks the CXO scammed and introduces himself (sorry girls – no women yet – another problem?) as the head honcho.  Cue magic wand, uplifting music, and tears of joy – presto, chango – the problems are addressed.

  • A promotion for someone doing more than one job.
     
  • An assignment to sit on a task force.
     
  • An apology to staff that were demeaned and treated like crap.
     
  • A vacation for an overworked manager.
     
  • A "free" franchise for a night route driver. (I say free in quotes because the show just says – was given a franchise – could mean he was bumped up in the pecking order and still had to lay out the money.)
     
  • A chance to work on corporate marketing and advertising campaigns.
     

Let me be the wet blanket here…

All of this is great for the 8 or 10 folks who were picked to work with the CXO.  What about the others – the ones they didn't feature on the show.  

Do all the overworked managers get a vaction?  

Does everyone who can draw Bambi on the back of the matchbox get a shot at the next ad campaign?  

Does every employee with a serious illness get a donation made in their name to the charity supporting it?  

How is this helping?  How is this elevating the conversation about work in America and the disconnect between CXOs and the rank and file?  

It's not.  

It's pandering pure and simple.  But pandering to who?

If I were an employee in any one of those organizations I'd be pissed that someone got special, and in some cases, life-altering preference just because they were picked to be on camera.  I'd be mad that only those special cases were addressed.  

So they can't be pandering to the rank and file – they'd be like me – wondering where their little sumptin, sumptin is… I have to believe most employees see this as a thinly veiled attempt to make the CXOs feel good about their 40 hours of slumming.

Are they pandering to CXOs?  Can't be – they end up looking like clueless baboons every time they try to do an entry level job.  I have to believe that the top brass at any other organization would watch this and laugh.  

Where Is The Change?

Grinch What I saw in the three episodes was a glorified commercial for each of the companies.  They get to eat a little humble pie for 60 minutes then reveal that their heart grew three sizes during their undercover week.

What I saw was a band aid applied to some pretty egregious problems in order to swell the tear ducts and paint a new portrait of the company.

What I saw was a show designed for the lowest denominator of viewer.  Not the lowest common denominator – the lowest period.

Where is the discussion of the systemic changes that will occur to make the problems right?  Calling a COO to get light bulbs fixed at a 7-11 isn't the fault of the department responsible – it's the fault of a policy that requires a huge organization like 7-11 to be responsible for light bulbs.  Go buy your own and expense it.  Jeez… how tough is that!  Problem fixed – today AND tomorrow.

Beans Where is fast and final reaction to a manager who makes employees eat beans off a plate without their hands?  That’s not a learning moment – that's a firing moment.  I'd have had more respect for the company if the CEO "broke cover" and fired the guy on the spot.

Granted they can't cover all the changes that need to be made in a one hour show – but nothing is even mentioned about the systemic changes any one of the companies is making.  They just highlighting the magic wand moments.  Is there follow up?  Will next season be a "where are they now" compilation?  That might just make me want to tune back in.

But…

I can't convey my disgust for the program adequately here (or maybe I have.)  

Will I continue to watch?  You bet – they win.  

They got me hooked.  Like an accident on the side of the road – you don't want to look but you can't stop yourself.  I'll keep looking – and shaking my head and say "oooh… that's bad, hope no one is hurt."

Unfortunately, every employee is hurt by this show.  Except the ones who were lucky enough to be on it.

Epilogue

If you are a CXO and you want to use anything from this show here's my advice… 

Go to your next staff meeting, lie to them and tell them you will be going undercover in 7 days.  Then monitor the phone and emails from you staff.  If there is a decided uptick in communication down the line – you got big problems.  'Cuz that activity means your staff knows there are problems but they aren't telling you and they are covering their asses before you hit the streets.

No calls or emails – you're golden.  That means your staff knows what's going on and feel comfortable you'll like what you see.

The best thing this show did is give you that weapon.  Use it.

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  • http://upstarthr.com Ben Eubanks

    Paul, I love your synopsis. I haven’t watched it and don’t plan to. There are just too many strange coincidences (winkwink) that made me think from the start that it was all phony.
    Plus I don’t have TV. So I guess that helps. :-)

  • http://profile.typepad.com/2of6 Paul Hebert

    No TV? You must be the smartest man alive! You are not missing anything. This show actually can make you dumber…

  • http://rehaul.com Lance Haun

    I don’t know if there is anything to discuss about the show Paul. As you’ve laid out here, it is typical entertainment television.
    I feel like this is typical corporate hubris about how to impact change from the top down. It doesn’t work this way. There is no understanding going on. It reinforces the wrong message.
    It is probably good for TV though. I think a truly realistic view would be featured on PBS. It wouldn’t be entertaining enough. It would be too deep when you dive into the complex issues that these executives should be facing.

  • http://profile.typepad.com/2of6 Paul Hebert

    Your point about hubris is well made. These companies now think they’ve done the job and things will go back to “normal.” Let’s pitch PBS on a tag on show!

  • http://www.welcometotheoccupation.com Paul Smith

    This show has never sounded interesting to me because I thought it would be too fake and would be edited to make for good TV.
    Your article confirmed my suspicions of what this show would be like and I’m glad I’m not watching it.
    I would be more interested in seeing a real documentary 10 years from now to see the effect this had on those involved. How did this change anyone’s life? How did this change anyone’s workplace? Who benefited? Who did it harm? Did this show really make a difference?

  • Jeff

    These shows can’t be real and spontaneous, there is a camera and lights in everyone’s face. It’s scripted and acted to look real. New guy comes in to work and a camera crew is following? How often does that happen in real life?

  • http://profile.typepad.com/2of6 Paul Hebert

    They do try to “disguise” it by saying they are filming a documentary on “unemployment” and someone starting a new job. But there is always the risk that people will act different when on camera than off – and I think that applies here as well – regardless of the explanation for the cameras.

  • Scott S. of Warren

    This show absolutely drives my wife and I nuts. We’ve noticed many of the things you stated in your blog and some other things too:
    - The CXO usually at some point gets “fired” by a supervisor
    - There is usually a scene where all the participants are being transported to the company headquarters. Usually one or more says “Gee wow, am I going to get fired? Am I in trouble?”. Yup, that’s what companies do when they want to fire you, they fly you to an airport and have you picked up in a streched out limo with a camera and sound crew so they can have you come to headquarters to be fired on camera.
    - The employees “believe” that the film crew is there to observe someone who’s taking the job for the first time. Why the heck would any sane person say so many negative things about their company in front of a camera crew? Any sane person would want to preserve their job, because if the cover story is truly believed they know their negative comments could be aired on a show about a guy starting at their company. “Oh hi, welcome to your first day at White Castle. Did you know you can be fired at any time for putting the pickle on the cheese like that? I just thought I’d tell you that in front of this camera crew because I for some reason have no fear of my negative comments having any repercussion on my employment during the filming of a show that it supposed to be about what it’s like working a day at White Castle.”
    - The employees to be followed are not picked randomly.
    - There is always one employee that does an outstanding job and is promoted to a position or put in charge of a campaign.
    - This doesn’t prove the show is fake, but is annoying to me: At the end of the show there are clips played on a video screen, and the video screen is obviously an editing effect, because the video wouldn’t be that clear. It just damages the credibility of the show because it’s supposed to be “real”
    - The CXO for some reason always has a hard time sleeping and verbalizes that he’s having a hard time just before they go to their first assignment
    This show is actually more fake and scripted than “Pawn Stars”.
    Great article, I loved your analysis of the show.

  • http://profile.typepad.com/2of6 Paul Hebert

    Hey – don’t be dissing my Pawn Stars – scripted or not it’s the boomer/gen x version of Antiques Roadshow!
    You bring up some points I too have thought were ridiculous as well – limo ride to get fired – yeah happens allllll the time.
    I like the idea of management by walking around – and I do think companies could use a little more inside intel relating to their operations but the show doesn’t make anyone look good in the end.
    Thanks for stopping by and commenting – I appreciate it.

  • http://qualityservicemarketing.blogs.com/quality_service_marketing/2010/03/overt-guidance-from-undercover-boss.html Quality Service Marketing

    Overt Guidance from Undercover Boss

    Regardless of your opinion of Undercover Boss (mostly in the realm of hate it/love it, with little in-between), it’s generating fascinating discussion in the workplace. (For example, check out Paul Hebert’s review.) That discussion is also resulting in…

  • Ken

    All you have to do is look at the camera angles. maybe the people are real, and maybe the conversations took place, but each scene it obviously edited and reshot, just like in movies. You will see a shot of the “Boss” knocking at the door, and then a shot from the INSIDE OF THE DOOR as the employee answers it. The “Boss” will then introduce himself. Obviously the cameras were already inside and the employee already knew that the door was about to be knocked on. It was no surprise.
    The second problem is that you will see three different camera angles when an employee is talking to the boss during the “Lunch Break.” You see an angle looking at the boss face as he speaks, then another camera facing the employee as he responds. BUT ALL IN A SUDDEN THE CAMERAS ARE MISSING AFTER THE SWITCH. They have to stop the action, remove a camera and then shoot again, or they just shoot the same scene from three different angles and edit the scenes.

  • http://cutthekraps.blogspot.com Johnny Kraps

    Paul, my professor of Organization Communications makes us watch this every Sunday. I was going to blog about how manipulative the show is and how I despise it as well. Then I read your blog and was like, well how about I just link his blog.
    In PR everyone’s talking about authenticity and I think this sends us into some cloudy waters regarding whether or not the company/ceo is authentic on the show.

  • Anonymous

    How the hell can a camera crew go around with them and something candid is supposed to be said. The people working for the company would not want to say a damn thing that might incremidate them on film. The whole show is bogus.

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