Influence in the B2B World – Blogtalkradio – Interview with Geehan Group President

We’re back with another episode of the Influence Insider.  Mark your calendars now.  Next Wednesday, September 1, 2010 at noon EDT we will be interviewing Sean Geehan, President and founder of The Geehan Group.  

Sean has a book coming out in Oct/Nov time frame and he has graciously agreed to spend his lunch hour next Wednesday to talk about the best way to drive sales and results in a B2B environment.  

B2B is Different – They Have Different Problems – and so do you…

We all hear that B2B is “similar” to B2C and we should consider similar tactics when selling and marketing to the B2B market.  But Sean has a bit of a different spin on that “common knowledge.”  Your B2B customers are different and if you sell to businesses you have different issues as well.

You should listen to the show if…

• Your top customers account for a large amount of your revenue
• Your company’s margins are being threatened or eroding
• You have lost or are at risk of losing top customers
• You have had new products fall short of revenue, margin and/or market share goals
• Relationships with real decision makers of your most important customers are questionable
• You struggle to measure the ROI on marketing or R&D programs

Sean Is Listening

I’m guessing some of those issues rang a bell with you.  If so, check out Sean’s company site and read about the book – then make a list of questions you’d like to ask and call in to the show.  The number is (646) 381-4430.  If you’d like to listen in via the internet just click this link - and “turn it up!”

Here's a brief intro via youtube of some of the areas that Sean will touch on:

Now – grab a big marker and put an “X” through lunch next Wednesday at noon EDT and write down – Listen to Influence Insider to solve my B2B issues!”

Talk to you then!

BTW – you can listen to past episodes here:

Listen to internet radio with Influence Insider on Blog Talk Radio