Social Networking And Engagement

I was fortunate enough to be part of the Enterprise Engagement Alliance Networking event this past June.  It was the first meeting by the EEA and it went great!  I even had the opportunity to talk about how social media and social networks fit into an engagement strategy.  Let's be real clear here – I am not a social media guru.  I use social media and social network tools daily (heck my wife thinks I use them hourly but that's another discussion.)  My presentation covered the basics of why social media/networks will be a part of any engagement strategy and offered a couple of ways companies can use these tools to increase the conversation around their products, promotions, and programs.

I have a brief post up on their site today that recaps some of the "high" points of my section of a session on engagement with a link to the slides. Be forewarned… my slides make little sense without the talk track that goes with them – kinda a presentation zen thing…

Jump over and take a look.  Comments always welcome.

Full transparency:  I am the social media editor for the EEA and assist with twitter, blogs, linkedin and other ways to spread the EEA message through social networks.