Where We’ve Added Value

We are regularly asked for our opinion on how to influence behavior and how to best engage an audience.  Below are some of the places we’ve provided advice, opinion and direction.  This is by no means an exhaustive list but represents some of the larger media outlets.

USA Today

Three times in the last three years we’ve had conversations with the USA Today staff on incentive travel and the impact some of the recent issues in our economy have had on incentive companies and the industry.   Below are the links to the various online versions of the articles in which provided input.

February 2009 – Posh trips for jobs well-done are fading away

May 2010 - Using trips as rewards for star employees makes a comeback

September 2011 - Reward travel for employees makes a comeback

 

BBC – Radio Interview On Executive Compensation

Discussion on how executive pay has gotten out of hand, why it grew so fast and so high and the psychological principles and legal changes that may have contributed to the huge increases in top executive pay over the past decades.

Watch the radio interview (yes, watch – we taped our end of the conversation in the studio here in the US) we did with the BBC on pay transparency and it’s effect on executive salaries.  The final episode that posted on the BBC site was edited but this is the entire discussion – about 12 minutes.

BBC Interview 9-24-09 from Paul Hebert on Vimeo.

 

Loyalty360

Loyalty 360 provides unbiased, market driven, “voice of the customer” information for all loyalty, incentive/reward, and engagement marketing.  Loyalty 360’s promise is to actively listen, engage and provide to the marketplace and to its members, a forum through which it will proactively determine true industry metrics and facilitate market driven research and actionable case studies.

January 2009

For the premier issue of Loyalty360 magazine we provided a feature article on how your loyalty efforts need to address the white spaces between your employee, channel and consumer programs in order to drive overall engagement.  Download here in PDF format.

 

September 2009

Partnering with Heather Margolis (Channel Maven Consulting) we contributed an article discussing the best way to build loyalty in a distribution channel.  It’s all about the “interactions.”  Download here in PDF format.